The visual portrayal of statistics on how users engage with your smartphone application is called a heatmap. The information reveals which elements of your UI were clicked, scrolled, swiped, and so forth. On your Heatmap, these findings are displayed in different colours, with Red areas being the most engaged and Blue areas being the least engaged on your application.
Heatmaps gather data from each person without interfering with their workflow. They display data in an easy-to-understand format, allowing you to quickly identify underperforming and high-performing design aspects. This data is further used by the best UI development company in USA to improve and highlight the underperforming elements. And also to turn the performing ones better.