Germany. All the brand managers interviewed in Country Email List their study by Sportive and One football manage advertising budgets of more Country Email List than one million euros. And one in ten manages budgets of more than 50 million. Bearing this fact in mind (not trivial at all), it should be borne in mind that those who have advertising budgets of more than 50 million euros per year invest barely 15% of their budget items in performance marketing. On the Country Email List other hand, at a general level, spending on performance marketing reaches 52%. 96% of marketers maintain that performance marketing should provoke some type of reaction or, failing that,
A transaction on the part of the user. And 66% Country Email List also agree that this discipline serves both for the acquisition and for customer loyalty. However, 44% hold another view and do not believe that customer acquisition and loyalty can Country Email List coexist without friction in the universe of performance marketing. Are branding and performance marketing doomed to walk on divergent paths? As for marketing focused on branding, marketers seem to agree that attention, differentiation and recognition are the particular trio of "superpowers" Country Email List that are hidden in this marketing formula.
There are discrepancies, however, on the Country Email List question of whether or not branding brings with it higher prices compared to those of the competition. 20% of marketers flatly reject this statement. The Sportive and Football study also accounts Country Email List for another discrepancy brought to the fore by Simon Peel: the alleged incompatibility of performance marketing (terribly indebted to short- term ism ) with long-term results. Half of marketers say that the Country Email List marketing actions they are willing to implement should take effect in as little as three months. And only 20% give themselves a period of one year to obtain results.