Describe what type of text it should be What do Whatsapp number database you want the copywriter to write? A website page, blog, customer case, newsletter, white paper or something else? Suppose it is a blog, then add some links of articles that you are very satisfied with. You also add the maximum number of words. 4. Medium Where will the Whatsapp number database text be placed? Is it part of a greater whole? For example, if it concerns a webpage of a new website, it is useful to share the design.
Do you want the copywriter to write a white paper that is part of a campaign? Then you share all the marketing material that belongs to this campaign. 5. Goal What should the text do? There are six text goals: To inform Instruct Opinion Convince Whatsapp number database Activate amuse In addition, it is also important to indicate what the call-to-action is in the text. What do you want the reader to do after reading the text? Fill in a contact Whatsapp number database form? Click through to another page? Dial?
Target group In your briefing to the copywriter, introduce your desired reader. Who do you want to reach with your text? If you already have buyer Whatsapp number database personas, it is very valuable to share them. When it comes to a somewhat larger order, I sometimes ask if I can listen in when they speak to a customer. For example during a demo (two birds with one stone). 7. Tone of voice What style do you want the text to be written in ? If you have a Whatsapp number database-style guide, share it with the copywriter. Don't have it? Then stop. Just kidding. In any case, describe the following: You or you? Formal or informal?