Thereby attracting more users to recommend it . In addition, the product provides a "money-making weekly report" entry . In addition to being a reminder, for Special Database users who have not invited friends, all current activities that can make money will be aggregated, which is really a recommendation. 3. Public account to assist publicity In the IOU system, the official account is an important part. In addition to the media attribute, it also has the tool attribute. Let’s first look at a set of data. At present, the number of fans of the official account of IOUs is expected Special Database to be about 140w, and the average number of headlines is 10w+. As a loan platform, such data is already considerable.
Most of the daily posts are various promotions, time-limited quota increases, anti-fraud science popularization, etc., and occasionally there are shopping Special Database recommendations, but friend invitations have always been the focus of push. What we have seen is that with the different focus of product operation, the official account will simultaneously recommend different forms of friend invitations (as shown in the figure below) . ? As Special Database long as friends are invited, there are only things you can't think of, and things that can't be solved without inviting friends.
There are also various small stories of making money that have been packaged, which stimulates users in all directions, and the audience gradually spreads from fans Special Database of official accounts to other groups. 3. The secret of keeping 55% of channel delivery and conversion The conversion rate of IOUs in third-party channels remains at around 55% (as shown in the prospectus), which is already a high customer acquisition efficiency in the industry. Therefore, we are very curious, what kind of delivery mechanism brings high conversion? 1. Joint customer acquisition model based on model algorithm In the advertising stage, the IOU has a Special Database special anonymous borrower algorithm model, which is also the key to acquiring customers through third-party channels.